REQUIREMENTS
 
  Reports to: President-Elect  
  Membership Requirement: Full or Associate Member  
  Voting Privileges: Voting  
  Term: Two (2) years  
  Term Limit: n/a  
  Source: Annual Election  
 
PROGRAMS
 
 
Current Programs - Electronic
  • Electronic Newsletter
  • Website
Current Programs - Print
  • _SCAPE
 
 
RESPONSIBILITIES
 

Committee Leadership

  • Attend monthly Executive Committee meetings
  • Participate in Strategic Communications Meetings to contribute to the development of the annual theme and its implementation via ASLA-MN programs.
  • Prepare an annual plan with goals, tasks, timelines and budget for the year. Present plan and budget to Executive Committee for approval and inclusion in the Chapter plan and budget. (eta Nov)
  • Form a team as necessary to provide support for timely completion of committee tasks.
  • Adhere to the ASLA-MN Expense Reimbursement Policy
  • Develop a communications/marketing plan for each activity, including as appropriate; e-blasts, social media posts, printed postcards, onsite registration materials, etc. with timely implementation for recipient planning.
  • Update the annual plan, timelines and budget projections at year-end based on lessons learned and/or new initiatives implemented; meet with incoming Directors after elections to pass on files and review processes

Content Development
Secure or Develop content for ASLA-MN communication vehicles that:

  • Communicates the annual theme
  • Services members
  • Promotes the profession of landscape architecture
  • Supports and promotes existing ASLA-MN programs

Advertising (in tandem with Director of Public Relations)

  • Develop advertising insertion order form and related promotional materials for each program
  • Solicit advertisers and manage artwork and billing (in tandem with Executive Director to avoid duplication/confusion with vendor communications and to ensure sales are recorded in the chapter database)

Website (in tandem with Director of Public Relations)

  • Manage and archive content, images, etc.
  • Maintain website hosting account

Production - _SCAPE

  • Bid printers for _SCAPE to ensure high quality and competitive pricing
  • Secure mailing lists for _SCAPE
  • Secure mailing supplies including labels, envelopes
  • Arrange for relevant content such as President's letter, chapter promotional pieces, licensing information, etc.
  • Arrange for volunteers to stuff, label, seal, stamp and mail _SCAPE if mailing using envelopes rather than a self-mailer